Learningoutcomes

Program Courses

ACC 200 - Principles of Accounting

ACC 241 - Business Law

ECON 110 - Econ Principles & Problems

ENT 302 - Legal Issues in Entrep

ENT 381 - Entrep Lecture Series

ENT 382 - Tech Entrep Lecture Series

FIN 201 - Principles of Finance

GSCM 201 - Intro Global Supply Chain Mgt

GSCM 211 - Intro to GSCM International

GSCM 411 - Global Business Negotiations

HRM 391 - Organizational Effectiveness

IS 110 - Spreadsheets & Bus Analysis

IS 201 - Intro to Information Systems

M COM 320 - Management Communication

MKTG 201 - Marketing Management

MKTG 326 - Career Development

MKTG 380 - Marketing Lecture Series

MKTG 401 - Marketing Research

MKTG 402 - Consumer Behavior

MKTG 403 - Advertising & Promotion Mgmt

MKTG 411 - Marketing Analytics

MKTG 412 - Professional Selling

MKTG 414 - Entrepreneurial Marketing

MKTG 415 - Digital Marketing

MKTG 416 - International Marketing

MKTG 417 - Creativity & Design in MKTG

MKTG 418 - Pricing Strategies

MKTG 419 - Product Marketing

MKTG 420 - Marketing Automation

MKTG 422 - Business to Business Selling

MKTG 425 - Advanced Digital Marketing

MKTG 429 - Marketing Strategy

MKTG 455 - Marketing & Brand Consulting

MKTG 585R - Pre-PhD Marketing Seminar

MSB 325 - Intro Business Analytics

MSB 380 - Executive Lectures

PSE 390 - Ethics for Management

STAT 121 - Intro to Stat Data Analysis

STRAT 392 - Strategy and Economics

Marketing BS

Program Purpose

Learning Outcomes

Link Program Outcomes to Institutional Objectives (BYU Aims)

Program Outcome	BYU Aims
Lead with Character and Integrity Students will demonstrate ethical reasoning and Christlike leadership by making marketing decisions grounded in honesty, transparency, and respect for all stakeholders.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service
Think Strategically to Solve Complex Business Problems Students will analyze market opportunities, diagnose performance, and apply marketing strategy frameworks to drive sound, data-informed business decisions.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service
Communicate with Impact Students will communicate marketing insights and strategies clearly and persuasively to diverse audiences through professional-quality oral, written, and visual formats.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service
Practice Christlike Collaboration Students will work effectively in teams by demonstrating empathy, accountability, and mutual respect, fostering inclusive and productive group environments.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service
Apply Marketing Research and Analytics with Discernment Students will collect, analyze, and interpret qualitative and quantitative data to guide customer-centric marketing decisions and evaluate outcomes.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service
Innovate and Execute Integrated Marketing Plans Students will develop and implement strategic marketing plans using segmentation, positioning, and the full marketing mix to create real customer and business value.	Spiritually Strengthening Intellectually Enlarging Character Building Lifelong Learning and Service

Lead with Character and Integrity